Dare to see things as they really are, in order to embrace the future with the intention and willingness to believe something wonderful is about to happen.
— Jeff Linkenbach

Dr. Jeff Linkenbach is Director and Chief Research Scientist at The Montana Institute and has developed national award-winning programs to change social norms. He pioneered development of the Science of the Positive process and the Positive Community Norms framework, which are being utilized by tribal, federal, state and local organizations to achieve positive change and transformation around issues including child maltreatment, substance abuse, suicide, and traffic safety. Dr. Linkenbach holds a doctorate of education and a master’s degree in counseling, and has over 30 years of experience in the field of public health leadership. He lives in Bozeman, Montana with his wife, Cindy, and their two children who bring joy and meaning to his work and life. 

Jeff’s career highlights include:

  • Founder of The Science of the Positive Process for transformation
  • Innovator of the Positive Community Norms approach to behavioral change
  • Director of The Montana Institute
  • Faculty Affiliate at the Maureen and Mike Mansfield Center, University of Montana
  • Served as Director of the Center for Health & Safety Culture at Montana State University
  • Consultant to clients including The U.S. White House (ONDCP); The U.S. Centers for Disease Control & Prevention (CDC); the American Medical Association (AMA); The Canadian Association of Chiefs of Police (CACP); The U.S. Substance Abuse & Mental Health Service Administration (SAMHSA)
  • Served on committees including: the CDC’s Knowledge to Action (K2A) Think Tank on Child Abuse Prevention and the National Academies of Science Transportation Research Board
  • Creator of the award-winning MOST of Us® Campaigns
  • Author of "Seeds of Fire, Roots of Hope" and numerous professional publications
  • 2003 Public Service Award from the National Highway Traffic Safety Administration (NHTSA)
  • Co-coordinator of the National Summit on Rural Traffic Safety Culture
  • Founder of the National Conference on the Social Norms Approach and The Montana Summer Institute
  • Doctorate in Adult & Community Education with emphasis on transformation
  • Master’s Degree in Counseling with emphasis on Adlerian Family Therapy
  • Over 30 years professional experienceworking with individuals, organizations, and government agencies

For more information about Dr. Jeffrey Linkenbach and The Montana Institute, please contact us

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