Changing norms and transforming cultures to create healthier, safer communities.

The Science of the
Positive & Positive Community Norms

The Science of the Positive helps individuals and organizations:

  • move from busy to effective
  • manage change and foster transformation
  • become inspiring, effective leaders
  • balance concern with hope 
  • apply the Positive Community Norms approach to prevention

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The Montana
Summer Institute on Positive Community Norms

Photo Credit: Glenniss Indreland

Photo Credit: Glenniss Indreland

Looking for a more effective way to improve health and safety? Join us at the 2017 Montana Summer Institute on Positive Community Norms. PCN is is a proven health promotion framework that builds on the healthy norms that exist in every environment and population. It has been shown to work with an incredibly wide range of audiences, across numerous health issues.

Learn more and register ›

Dr. Jeffrey W. Linkenbach, Director & Chief Research Scientist

Dr. Jeffrey Linkenbach is a research scientist, consultant, and author who uses the transformative process of the Science of the Positive to help his clients reach their full potential. Over the past two decades, Jeff has helped thousands of individuals, community leaders, and organizational executives achieve lasting transformation and measurable success.

About Jeff › 

PCN Success Story: Deer River, Minnesota

Change people's perceptions and you will change their behaviors: that is the magic of Positive Community Norms. 

We've tried to capture some of that magic in this short video about the community of Deer River, Minnesota. Deer River was selected for the project because of its higher-than-average rates of youth drinking; the changes they achieved in just five short years are nothing short of astounding.

At the start of the project, most students thought their peers drank far more than they actually did. As the Deer River team closed this misperception gap, rates of youth drinking dropped. By the end of the five-year project, they measured a 50% reduction in monthly youth alcohol consumption. In this video, you get a chance to hear from the local changemakers who helped youth see themselves -- and each other -- with clearer eyes.