From Scary Eyes to Families That Thrive

Client: End the Violence Spokane

Client Type: Non-Profit Organization

Focus Audience: Adults in Spokane, Washington

Focus Issue: Domestic violence

Services Provided: Survey development, message development, technical assistance

Spirit

The team from End the Violence Spokane wanted to transform the way they talked about domestic violence in their community, and move from messages of fear to a narrative of hope, action, and support.

Science

The Montana Institute helped them create a Positive Community Norms survey that focused on the positive protective factors, attitudes, and actions that they wanted to uncover and grow in Spokane. It included statements for communities members to respond to such as: 

  • If a child or young person I know is impacted by violence at home, I want to find ways to support them.

  • If an adult I know is impacted by violence at home, I want to find ways to support them.

  • I would encourage people who are impacted by violence at home to seek support and services.

Action

The online survey, which collected information on domestic violence prevention, help seeking, and upstander behavior, was shared widely through social media, tabling, events, and direct outreach, and included a $10 local merchant gift card incentive. The results were incorporated into a total organizational rebrand and became the centerpiece of billboards placed throughout Spokane.

Return

End the Violence Spokane’s new look and positive messaging reflect a vision of hope and possibility, and that invite community members to join in reducing stigma, promoting health, and doing their part to prevent and reduce domestic violence.