In case you missed it or want a refesher, you can listen to the presentation and discussion on Step 6: Campaign Implementation here.
It is hard to believe we are already at Step 6 of our discussions! In our next group call, we will talk about what happens when the rubber hits the road, and a PCN campaign goes live. Please review the Step 6 chapter for additional information.
In case you missed it (or want to hear it again!) our lively group discussion about Principle 5 and Step 5 is now available on the course blog.
Once you've collected data and created preliminary messages and materials, the next step is to test and refine your messages and media. This chapter will walk you through this complicated, interesting process.
We're looking forward to talking with you all about Communication Planning during our March 17th call. Below you'll find in-depth information about creating a communication plan to download or read online.
If you missed this month's presentation and discussion on Step 3: Message Development, it is now available on the PCN Course Blog.
Attached is our publication on the ins and outs of PCN Message Development. This is a crucial part of the PCN process, so we have include a lot of detailed information and guidance. We look forward to discussing this work with you on tomorrow's call.
This month our focus will be on Core Principle 2: Be Present and Step 2: Baseline Data. Our detailed publication on this key step can be found below.
In case you missed it or want to hear key information about Principle 1 and Step 1 again, below is the audio and video of the December 9th meeting. Remember that more information on Step 1 can be found in the "Step 1" document attached to an earlier post.
Core Principle 1 tells us to Be Positive. But how can we do this without ignoring the real risks to our community? By integrating both Hope and Concern into our communications. Being positive doesn't mean to ignore the negative, it means include protective factors and community strengths in our discussions of actual and potential harm. Below is an exercise that can help you learn to integrate hope with concern as you talk about your issue and your project goals.
In our conversation of yesterday, Stephanie Patton gave a wonderful example of how she uses the Spirit-Science-Action-Return Cycle to organize meeting agendas. Below are two documents that will help the rest of you do the same. Organizing meetings and conversations in this way can help promote teamwork, engagement, and collaboration.
This month our focus will be on Core Principle 1: Be Positive and Step 1: Planning and Environmental Advocacy. This document is packed with information and tools related to this phase of your PCN work, and will will be the basis for next week's call, during which we will discuss planning, branding, budgeting, timelines, and more.
Positive Community Norms (PCN) is an intervention framework based upon The Science of the Positive process. It has successfully changed attitudes and behaviors across a wide range of issues, and is currently being applied to child maltreatment issues by organizations around the country. An Introduction to Positive Community Norms, posted below, is a brief overview of the PCN Framework. For more information on how it can be applied to child maltreatment issues, please listen to this webinar conducted by Jeff Linkenbach with Jennifer Jones of the Wisconsin Children's Trust Fund.
The Spirit-Science-Action-Return Cycle is one of the central processes of the Science of the Positive. You can learn more about each step in the cycle by watching the videos, below.
In the Science of the Positive, we always begin with Spirit. This video perfectly captures the essence of the spirit of the Positive. In it, Norland Martinez speaks about his personal experience and the transformations that he has undergone. Norland was once a young father with serious problems; he is now a counselor working with a program supported by the Massachusetts Children's Trust Fund. Norland illustrates for all of us the importance of spirit in transforming ourselves and those around us. Spirit provides the direction, energy and the inspiration for our work.
Science is next in the Science of the Positive cycle. In the video below, Jennifer Jones, Interim Director of the Children's Trust Fund of Wisconsin, models using modern survey techniques to understand positive social norms regarding many aspects of child rearing, including the community values that support families. The Children’s Trust Fund is applying the Positive Community Norms Model, which begins with community spirit and then translates this energy into guiding science-based inquiry. This story demonstrates the use of scientific process by assessing social norms prior to developing media and other interventions.
This next phase in Science of the Positive cycle is illustrated in the video below. Jim Seymour from the Catholic Community Services of Willamette County, Oregon, tells the story of their community interventions and how spirit and science are guiding the actions in their community efforts. Jim describes how, by listening to parents (Spirit) at "Community Cafés," his agency has discovered (Science) not just community needs, but community solutions (Actions). He models well the process of honoring community voices by creating ways to listen to the community. His agency acts on these community ideas, building social connections, parent knowledge, and reinforcing all the strengths that already exist in families. Building on a Spirit of engagement, replicating the Science of evidence-based community cafe techniques, Catholic Community Services provides the Action of community-level supports that families want and need.
The Science of the Positive is a circular process. This video, featuring key leaders in the Navajo Nation and other communities in the Four Corners region, takes place at Positive Community Norms Institute at Monument Valley in the fall of 2010. These leaders tell the story of their community-level intervention, and remind us of how the cycle – and going through the transformational process – is in constant renewal, as is the need for caring for the caregivers. At the core is the Navajo belief that “positive beliefs are like a medicine.” We need to retain this sense of hope, in each other and our community, to sustain us in our work.
Our work in health promotion occurs in cycles of spirit, science, action and returning again. This simple framework is helps to guide and explain the process of transformation in ourselves and those that we serve.
As we dive into this work together, it is important to understand the fundamentals of the Science of the Positive. This downloadable document is a great introduction to the Science of the Positive Process.
We have created a blog just for you and our other PCN course participants. This is where we will post the reading materials, videos, and tools we have selected to help you to build your understanding of the Science of the Positive and Positive Community Norms. You will receive an email each time new materials are posted to the blog. Go online to read, download, or watch what we've prepared for you. And please feel free to leave comments, questions, or feedback!