Ten years ago the Centers for Disease Control & Prevention (CDC) first invited me to present on The Science of the Positive process and the Positive Community Norms (PCN) framework. Since then, I have had the honor of serving the CDC’s Division of Violence Prevention as a think-tank member, trainer, author, and consultant supporting their emerging work with social norms. Our aim has been to expand use of the normative strategies to reduce violence and prevent child abuse.
The CDC’s new resource on social norms and violence prevention builds on this momentum and promotes norms change as a key strategy for cultivating healthier, safer communities. Here at The Montana Institute we are currently working on projects related to child abuse prevention and the reduction of sexual assault and dating violence on college campuses, and will continue to innovate ways of using the PCN Framework and the PCN Communications Strategy to prevent violence and reduce harm.