The Proof is the Pudding -- Or in this Case, The Cake

...that's exactly what an incredible group of leaders acccomplished over the past five years. In ten Minnesota communities, they changed the way youth THOUGHT about underage alcohol use, and that changed the way youth ACTED around alcohol. We're talking change to the tune of double-digit reductions in monthly youth alcohol consumption. That is the magic of Positive Community Norms: change the way people think about a behavior, and behavior change is just icing on the cake. 

The Minnesota leaders at our final meeting and celebration.