The Positive Community Norms Framework (PCN) "fosters cultural transformation by addressing many different audiences throughout the community for the purpose of growing positive norms and thereby improving health and safety," and I think the recent press release from MADD which focused on the fact that most teens don't drink alcohol is a great example of how to apply this work:
"A new survey of high school students shows that three out of four (77 percent) don’t drink alcohol. As part of Red Ribbon Week (October 21-25, 2013) — a nationally-observed week during which schools and communities help raise awareness about the dangers of drugs and alcohol among youth — Mothers Against Drunk Driving® (MADD) and State Farm are highlighting this finding that most teens are making smart decisions about alcohol. State Farm is the National Presenting Sponsor of MADD’s Power of You(th) program, which empowers teens to resist peer pressure and influence other teens to not drink alcohol before age 21.
'As adults, we know how dangerous underage drinking is for our kids, but these new survey results show that teens are getting the message too,” said MADD National President Jan Withers. “MADD and State Farm are partnering to reinforce this positive message during Red Ribbon Week in an effort to influence the 23 percent of teens who do drink, to make smarter choices.'"
PCN is based upon the philosophical framework of The Science of the Positive and to learn more about my work on PCN please visit the "What is Positive Community Norms" page on the Most of Us website.