PCN Success Story: Deer River, Minnesota
Change people's perceptions and you will change their behaviors: that is the power of Positive Community Norms.
Please enjoy this short video about the transformation in in Deer River, Minnesota. Deer River was selected for this project because of its higher-than-average rates of youth drinking; the changes they achieved in just five short years are nothing short of astounding.
At the start of the project, most students thought their peers drank far more than they actually did. As the Deer River team closed this misperception gap, rates of youth drinking dropped. By the end of the five-year project, they measured a 50% reduction in monthly youth alcohol consumption. In this video, you get a chance to hear from the local changemakers who helped youth see themselves -- and each other -- with clearer eyes.
The Science of the
Positive & Positive Community Norms
The Science of the Positive helps individuals and organizations:
move from busy to effective
manage change and foster transformation
become inspiring, effective leaders
balance concern with hope
apply the Positive Community Norms approach to prevention
Registration will open soon for the 2023 Montana
Summer Institute
Photo Credit: Glenniss Indreland
Stay tuned for more information about the 2023 Montana Summer Institute. Registration will open soon! In the meantime mark your calendars for June 20-23, 2023. We hope to see you then!
Dr. Jeffrey W. Linkenbach, Director & Chief Research Scientist
Dr. Jeffrey Linkenbach is a research scientist, consultant, and author who uses the transformative process of the Science of the Positive to help his clients reach their full potential. Over the past two decades, Jeff has helped thousands of individuals, community leaders, and organizational executives achieve lasting transformation and measurable success.
